Orlando, Florida, February 17, 2010— ActivEngage, the automotive industry’s premium live dealer chat with business intelligence for dealer websites, today announced the release of ActivConnect, a new dealership website tool bar that lets consumers interact with the dealership via Facebook, Twitter, YouTube, DealerRater, live chat and more, all without leaving the dealership website. The new tool bar ushers in a new level of connectivity between auto dealers and consumers by solving the complex business challenge of leveraging social media, without pushing shoppers away from the dealership website.
In the past, consumers had to leave the dealership website to connect with dealers on major social media sites. While connecting shoppers with dealers through social media links was an important step forward, having consumers leave the dealership website decreases the chance that they will return to that website. Now with ActivConnect, dealers can leverage the power of social media and other interactive communication channels, while keeping consumers on the dealership website. The new tool bar sits at the bottom of the dealership’s website and contains links for chat and all major social media sites. When consumers click on the links, the information appears directly on the dealership website, rather than taking shoppers away from the dealer’s site. Further, the tool bar remains in place on all website pages.
“We are excited about the new ActivConnect tool bar’s ability to help us engage our live traffic,” commented Alex Snyder, Checkered Flag Motor Car Corp’s director of eCommerce. “Not only will it help us increase a consumer’s time spent on our website, which in turn establishes trust for better lead conversion, but it also creates a ‘be back factor.’ As ActivConnect does not move the customer away to a social media site, it makes it easier for them to join one of our social media efforts, and that helps us get an online ‘be back.’ Through chat solicitations, in the tool bar itself, we’ll also be able to get very targeted ad messages to our current browsers and that is where the rubber really meets the road. ActivConnect is pure conversion.”
ActivEngage’s new ActivConnect was developed over six months and allows more dealership/consumer interaction from within the dealership website. Existing ActivEngage customers will receive the new tool bar free of charge.
“ActivConnect makes it easier for consumers to connect with the dealership via all major social media sites including Facebook, Twitter, YouTube and more, all without leaving the dealer’s website,” commented Todd Smith, ActivEngage president. “We knew there had to be a better way to connect consumers with dealerships’ social media, without pushing them away from the dealership website. ActivConnect also creates a ‘wow factor’ that makes the dealership look more professional and can really set you apart from the competition.”
For a live demo of ActivConnect, visit http://www.activengage.com/demo1/.
About ActivEngage: (www.ActivEngage.com)
ActivEngage’s proprietary business intelligence helps automotive dealers meet the needs of shoppers by providing dealerships easy to use, powerful website tools. Advanced live chat services let dealers identify, initiate interaction and communicate with website visitors in real-time. The essential person-to-person Meet & Greet that dealers require at the physical showroom is now possible on the dealership website through ActivEngage. This proactive website engagement decreases abandonment rates and increases website lead generation with the thousands of visitors the average dealership receives each month. ActivEngage provides the edge that dealerships need to engage more customers who browse for information because it starts building a personal relationship with shoppers from the moment they hit the dealership website. ActivEngage offers three tiers of service to ensure that all website visitors’ experiences are enjoyable and uncomplicated, thereby increasing the value of dealership websites through better lead generation.