5 Key Google Analytics Goals you NEED to set up – NOW!
As Automotive Digital Marketing professionals we are constantly subjected to distractions from our real marketing goal Selling More Cars!
With all the information Adwords, Google Analytics, the CRM, and our website providers bombard us with we run the risk of forever burying ourselves in the data. It’s easy for us to get fixated on the 1-3% of our online shoppers who actually fill out forms or call our dealership but these consumers represent a very small minority of the thousands of users who interact with your dealership website.
What are we doing about the 98% who shop our websites and never contact us?
What are we doing to better cater to them?
This tip provides 5 Key Google Analytics Goals you should set up that don’t rely on form submissions or phone calls to track. These unsung goals highlight key metrics that you can use to measure your marketing effectiveness and better predict possible showroom traffic.
HINT: If you are the admin on your GA account these Goals should only take you a few minutes to setup and should be very straightforward. If you are not the admin on your GA account (you should be) it should be equally easy for your agency or specialist to set them up. If it isn’t you might want to take a second look at your agency or if you’re the admin a mirror.
1.) Time On-site
This one may seem pretty obvious but the longer your customers are on your website the more interested they likely are in doing business with you. For this reason I highly recommend that you constantly monitor the average time on site per session (Avg. Session Duration) your website is getting (this can be found in the Audience overview report). Once you’ve established the avg time on site for the last four months, I recommend creating a goal for anyone who stays on your site incrementally longer than your average user. [Read more…]