From time to time I’ll flip the switch on our CRM, allowing myself to be assigned a few internet leads for the day. Last week, within minutes I was assigned a lead for a Certified Pre-Owned Mercedes-Benz.
A really nice, well equipped 2013 GLK SUV. Priced right with fresh photos and a typed description by yours truly
My first response back was simple; letting the potential customer know that …I had received her request and had some additional information on that particular vehicle that I would like to send her. How would she like for me to send her this information – email, phone call or text?
She responded with “text is best since she was traveling for work.”
I proceeded to send her the additional information on the GLK, by text message.