Best PracticesDealership Marketing

Assessing the Limitations of Print Advertising for your Dealership

Remember waking up to the Saturday morning newspaper and racing to the comics section? Mom and dad going through, clipping the coupons for the afternoon grocery run while reading up on the week’s newsworthy events. It was a perfect collation of everything you needed to know in one broadsheet wrapper. The daily and weekly newspaper …
Dealership Communication ToolsDealership Marketing

TV’s Not Dead. Our Imaginations Are.

A curious byproduct of the data age is that, despite our access to technology that lets us segment, dissect, and analyze like never before, we tend to talk about marketing in sweepingly broad terms, often limiting our discussions to the platforms themselves. You’ve heard this conversation, I’m sure—“What’s your Facebook spend? Are you doing any …