A new way to buy a car? Did you know there was a new way to buy a car?
If you pay attention to television commercials, you may have noticed the latest anti-dealer spot from Carvana (NYSE: CVNA) where even the lowliest dealership employee – in this case, the Wavy Arm Guy – forgoes the dealership experience in search of a new way to buy a car.
(This commercial, for those who want an historically accurate post, seems to be an update of Carvana’s previous Wavy Arm Guy ad that called the company “a better way to buy a car.” Changing the message to “a new way to buy a car” earned the ad a rebirth, I surmise.)
Basically, the ad is telling us we can buy a used car without visiting a dealership… and even have it delivered right to our home.
Wait? You mean… [Read more…]