Is Google “retweeting” from non-war with Twitter?
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The Three Stages of Social Media
This is part 1 in a 4 part series about automotive social media strategies that are emerging to help car dealers get true benefit. It’s not just about branding. It’s not about auto-feeding marketing content. With the right strategies in a place, dealers can drive foot traffic and website visitors in a way that can …
Instagram Video: Curtains for Vine?
Instagram VS Vine Video – and your dealership This afternoon, Instagram rolled out a major update that supports the creation of 15 second video clips, which raises the obvious question — what does this mean for Vine, which everyone describes as “like Instagram, but with video?” Interestingly, at around the exact time I saw Instagram’s …
Dealers – Reaching Out with Instagram
[highlight color=”#fde1c3″ font=”black”]Let’s give a warm welcome to Aaron as we host his first article to the DealerRefresh community. For those of you that don’t know Aaron, he’s the Social Media Manager at Suzuki of Wichita. When others are talking about social media, Aaron is breaking boundaries and making it work for the dealership. Welcome aboard …
Are You a Klout Whore?
What is your Klout score? Are you obsessed with it? Are you checking it each day, and when you find that is has dropped, are you devastated? Before I go further, let me share – I feel like I bear some responsibility for this. It was just last year that I spoke about Klout in …
Does Your Dealers Website Use Adaptive Website Technology?
Have you looked at your Google Analytics data lately? Have you noticed the rise of visitors to your dealers website that are using mobile devices? When you look, you will see that 10-20% of website traffic is coming from consumers using mobile devices. It should come as no surprise that a majority of those users …
CarMax Rockin’ Their Twitter Brand
CarMax on Twitter I have a confession, when I first jumped on Twitter I had no clue what I was doing. I would log-in from time to time and retweet an interesting article or add what I thought was a nugget of wisdom, but overall I had no clue what a hash tag was, much …
Dealers Command Their In-Market Social Media Landscape With SOCIALDEALER
HomeNet Gives Dealers Command of Their In-Market Social Media Landscape With SOCIALDEALER February 2, 2011 (West Chester, PA) – HomeNet announced it is now reselling SOCIALDEALER, the most complete social media management (SMM) platform available, and tying it back to the inventory of users of HomeNet’s Inventory Online (IOL) Vehicle Marketing Suite. SOCIALDEALER gives automotive …
Is Your Dealers SEO Being Hijacked?
Since Google began testing “Realtime Search,” we have seen several incarnations including a scrolling area on the main search page. With the announcement last week of the new “Realtime Search,” I found a renewed interest in the possibilities of another strong source of SEO. What I discovered left me scratching my head and consequently consumed …
5 Ways To Screen Your Dealers Next Social Media Consultant
The recent post on the DealerRefresh forums about Social Media Gurus and scams led to the idea that some information might be helpful to dealers in deciding who to hire and trust. Here are some questions to consider: How can you research a company or consultant when they claim to be social media gurus? What’s …
