Best Practices

Leveraging Your Dealerships Unique Selling Propositions Online

Many dealership in the country have something they hang their hat on. Something they feel separates them from the competition. These are known as unique selling propositions or USP’s. While most dealers use conventional methods to promote their USP’s, many ignore the digital element for making consumers aware of their exceptional offer. Your dealership may …
Best Practices

Are You Adding Actual Photos and Prices to Your New Car Listings?

Are actual photos of your New Car Inventory necessary? AutoTrader.com says YES!! According to AutoTrader.com, using the standard AutoTrader.com ad format, adding actual photos and prices increased the VDP views by approximately 140% and increased shopper interaction by 110%. I’ve been including actual photos and custom comments for our new inventory for other a year …
PR Announcements

eCarList Partners with Carfax, Offers Free Access to TrueTarget Mobile App

Dallas, TX and Centreville, VA, January 19, 2011 – eCarList, one of the fastest-growing automotive software companies, has teamed with Carfax to provide free access to eCarList’s innovative TrueTarget Mobile app.  TrueTarget Mobile makes it easy for automotive dealers to appraise, price and merchandise vehicles directly from their mobile phone. Dealers better understand the market …
PR Announcements

CarFax Webinar for Dealers – ‘PowerUp’ Series

CARFAX LAUNCHES WEBINAR SERIES TO BOOST DEALER PROFITS CENTREVILLE, Va. (December 9, 2010) – Carfax is launching a free, year-long webinar series designed to help dealers improve their business operations. The Carfax ‘PowerUp’ series provides attendees with valuable information on the latest industry trends, best practices and emerging technologies that drive used car sales and …