vdp advertising – DealerRefresh | DealerRefresh Automotive Dealer Forums

Why Page Engagement Is More Important Than Lead Forms Fills

As digital marketers we are taught from the very beginning that one of the most important things to measure is “Lead Form Fills”. The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes …

Dealership Marketing Sponsored Content

What is the Optimal VDP Views-to-Days Ratio?

It’s a widely accepted fact in the automotive industry: VDP (Vehicle Details Page) views drive sales. As the watershed Cobalt study from 2013 declared, “If they see the highlights, you’ll see the taillights.” In that study, Cobalt found that the number and duration of VDP views were two of the top four online sales predictors. …

Best Practices Dealership Marketing Sponsored Content

How to Use Display Ads that Drive In-Market Buyers

No, you’re not dreaming it. It is getting more expensive to attract the same amount of in-market shoppers as last year. What happened? As a digital marketing professional, how is it your budget gets bigger every year but the amount of in-market buyers you attract don’t grow by the same margin? It’s pretty straightforward – …

Dealership Marketing Sponsored Content

How Facebook is Outperforming Google in Display Ad Revenue

It’s a mobile world. Everybody is on-the-go all the time, and the smartest digital marketers are realizing this and making sure they stay in the game. Although Facebook is desktop-friendly, they have made mobile their specialty with a UI that features thumb-friendly infinite scrolling, seamless third-party integration with Safari, Instagram, and other applications, and push …

Search

Search

vdp advertising – DealerRefresh

Why Page Engagement Is More Important Than Lead Forms Fills

What is the Optimal VDP Views-to-Days Ratio?

How to Use Display Ads that Drive In-Market Buyers

How Facebook is Outperforming Google in Display Ad Revenue