Dealership MarketingIndustry News & TrendsOpinions & Advice

[PODCAST] Industry Dirt, Drama, and Dealer-Vendor Role Playing – 2018 Predictions

Brace yourself for this HOUR LONG rambling with your hosts and cohorts Ryan Gerardi and Chris K Leslie. In this episode we recap recent conversations with the attempt to dig up dirt and drama in the auto retail industry. We then take a deep dive into Eric Miltsch’s recent article on DealerRefresh: 2018 Automotive Marketing …
Best PracticesDealership Communication ToolsDealership Marketing

VIDEO: Choosing a Chat Provider for Your Website – A Refresh Friday Webinar

The majority of dealer websites have some kind of chat provider, whether it’s in-house, fully managed, or automated. The reason for having chat may seem obvious – to help conversions. Ninety-eight percent of visitors leave the dealership site without submitting any kind of information. If you can improve that tiny number, great, but it must …
Best Practices

Why Dealers Need a Vendor Management System and How They Can Benefit

Auto dealers are faced with tremendous operational challenges today. The pressure to always be increasing sales volume, service and retain customers, train employees, etc., and do it all profitably, is no small feat. It also cannot be done alone, which is why dealers depend on strong partnerships with many different providers. While there is a multitude of …