Best PracticesDealership Communication ToolsDealership MarketingDealership Operations & Processes

Between 30 Seconds and 2 Minutes – Makes ALL the Difference

Car shoppers prefer videos between 30 seconds and 2 minutes. Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers and their sales consultants often struggle with incorporating video into the sales process while also improving video engagement to conversion performance. And as you know once one starts …