video for car dealers – DealerRefresh | DealerRefresh Automotive Dealer Forums

Videos Equal Visits, to your Dealership

According to a recent Google study – “The Top 5 Auto Shopping Moments Every Brand Must Own”, video is “playing. Playing a big part in the consumers shopping process. Nearly 70% of people who used YouTube as part of their car buying process were influenced by what they watched [Tweet “Nearly 70% of people who used YouTube as …

Best Practices Dealership Marketing

Is Your Website Alienating Auditory and Visual Learners?

I normally don’t read a printed newspaper unless I’m traveling on the road and pickup a free copy at the United Club or at a hotel. I prefer to read my news online. I visit CNN.com, FoxNews.com, CNBC.com, or Yahoo.com to see what is happening around the globe. Regardless of which online news service you visit, …

Best Practices Dealership Marketing

Authenticity for Car Dealers: Engaging Generation C

In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave a presentation called “The Power of YouTube: Video for Dealers,” in which he discussed the concerns of Generation C: the YouTube Generation. Mr. Hyatt called …

Industry News & Trends

What Drives Auto Shoppers’ Behavior

What factors are influencing the way today’s consumers shop for their next vehicle and vehicle products. Kimberly Stonehouse leads Googles marketing and research for the North American automotive clients and agency partners. eMarketer sat down with Kimberly to discuss what factors are influencing the way today’s consumers shop for their next vehicle and automotive products. …

Industry News & Trends

Is Your Dealers SEO Being Hijacked?

Since Google began testing “Realtime Search,” we have seen several incarnations including a scrolling area on the main search page. With the announcement last week of the new “Realtime Search,” I found a renewed interest in the possibilities of another strong source of SEO. What I discovered left me scratching my head and consequently consumed …

Industry Events

Small Screen, Big Sales – Cars.com Webinar

Date: Friday, July 9th Time: 12pm to 1 p.m. (Eastern) Location: Your Computer Cost: FREE – Register Here With your online listings, video helps to bring the car to life and lets shoppers take a virtual test drive. Customers can verify the vehicle’s condition and determine if it offers the passenger and cargo capacity they …

Opinions & Advice

What’s Wrong With Video?

Thoughts Do you have any old pictures from your childhood? Most of us do. Have you turned them into “videos”? Probably not. And the reason is because it wouldn’t really be a video would it? Taking still images and turning them into “videos” isn’t really the same thing as watching a home-movie, is it? Do …

Opinions & Advice