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July 10 by Jeff Kershner -

The Weekly Refresh – Basic SEO, Video viewing study, Days in stock and Amber Alerts

Daily_refresh_icon
It’s been awhile since we’ve had a weekly refresh. So let’s get started!

  • New Study: Decrease Days in Stock for Pre-Owned Units by Nearly One-ThirdHomenet performed a
    solid study showing dealers that had great multiple photos, comments and pricing for their pre-owned vehicles could move their inventory nearly a third faster.
  • A another new study by
    The Nielsens Company
    summarizing the amount of activity, including video viewing, which occurs on a monthly basis by the average user over television, Internet and mobile phones.

    Neilsen_study_videoviewing

    “Watching video on the Internet is no longer a novelty; nearly 119 million unique viewers viewed 7.5 billion video streams in May 2008. The average viewer spent 2 hours and 19 minutes in May streaming video online.”

  • Some very basic SEO knowledge for for your dealer
    website! The one and only Matt Cutts.

  • As I commute to work, the Amber alerts are rarely but sometimes warning drivers of a possible missing child. The other morning I was thinking how great it would be if one could subscribe to a text messaging service that would alert you when a child was missing in your area. Well, low and behold..there is!The national Wireless AMBER Alerts Initiative is a voluntary partnership between the wireless industry, the United States Department of Justice, and the National Center for Missing & Exploited Children (NCMEC), to distribute AMBER Alerts to wireless subscribers who opt in to receive the messages and are able to receive text messages on their wireless devices.I encourage all DR readers to sign up for Wireless amber alerts.
    https://www.wirelessamberalerts.org

That’s it for this week.

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Editors

  • Jeff Kershner

    Jeff Kershner

    I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.
  • Alex Snyder

    Alex Snyder

    2019 marks Alex's 30th year in the car business. In that time he has had a front-row seat for the rise of the Internet and has been working to bring the online and offline dealership experience closer. Whether you knew him from his life at Checkered Flag or his years with Dealer.com/DealerTrack/Cox Alex has remained an opinionated DealerRefresh contributor who enjoys nothing more than to poke at the unsaid truths in our industry. He also helped found FRIKINtech.

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