walkaround videos – DealerRefresh | DealerRefresh Automotive Dealer Forums

The Anatomy of Videos That Yield Results

Which elements are you already using, and which do you need to incorporate? BEGINNING = ENERGY + PERSONALIZATION The first 10 seconds of your video sets the tone for how your message is received. Are you flat and mechanical? Or are you upbeat and and positive? Remember, YOUR attitude toward the vehicle determines your customer’s attitude …

Best Practices Dealership Marketing

4 Reasons Your Videos Are Not Driving Sales

In 2017, CISCO reported that video will make up 82% of all consumer internet traffic by 2021. If video is a part of your sales and marketing strategy, allow this piece of data to validate all of your efforts. As we move past the era of INTRODUCING and INSERTING video, we can begin to focus on perfecting the …

The Ultimate Guide to Video and Email

Video is king, there’s no way around it. It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better. In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. …

Best Practices Dealership Communication Tools Dealership Marketing Dealership Operations & Processes

Between 30 Seconds and 2 Minutes – Makes ALL the Difference

Car shoppers prefer videos between 30 seconds and 2 minutes. Recording and sending personalized walkaround videos to potential customers is a new strategy for many dealerships, therefore best practices have only recently emerged. As a result, dealers and their sales consultants often struggle with incorporating video into the sales process while also improving video engagement to conversion performance. And as you know once one starts …

Engage, Inform, and Delight Millennials with Personalized Video Emails

Don’t think Millennials are a big enough customer segment to worry about? Think again. According to a recent DrivingSales study, Millennials are now accounting for 27% of new car sales. “The buying power of this younger market represents a significant growing opportunity for dealerships, the report states. Who Are Millennials? Why Do They Matter? According …

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walkaround videos – DealerRefresh

The Anatomy of Videos That Yield Results

4 Reasons Your Videos Are Not Driving Sales

The Ultimate Guide to Video and Email

Between 30 Seconds and 2 Minutes – Makes ALL the Difference

Engage, Inform, and Delight Millennials with Personalized Video Emails