Video is king, there’s no way around it.
It’s the Tesla of marketing, ruler of the seven kingdoms, the end-all-be-all of content. It sells better, conveys better, and it’s found better.
In strategizing any sort of video efforts for your brand these days, it would be difficult to escape sending personalized video to your customers and prospects. After all, personalized video has a 16x increase in click-to-opens and a 4.5x increase in total/unique click-throughs (Vidyard).
If you’ve attempted sending videos via email, you’ve probably run into an important question: What’s the best way to send videos? Email and video have an interesting relationship, and they don’t always get along. (Read DR Forum “Why Is Video So Difficult.)
Here are some obstacles you may run into… [Read more…]