Dealership websites that track online shopping behavior
If you have purchased goods on Amazon.com recently, take a minute to go back to their website. Did you notice that it recognized who you were and even made recommendations for you to consider purchasing today?
If you book travel online, sites like Expedia and Travelocity are designed to use your shopping behavior to trigger special promotions and offers. Would it surprise you that travel sites mighty offer you a $20 a night room rate discount on the third visit to a particular hotels reservation page?
Personalization of website pages by online shopping behavior is common practice in the larger ecommerce industry so it begs the question, why should dealership website be a “one size fits all” design? Would conversion and engagement INCREASE if automotive web designers used online consumer shopper behavior and cookie data to personalize the shopping experience?