Why OEM Marketing Mandates are a Great Thing for Dealers (at least those who do it right)
Stop the presses! The cow just jumped over the moon. Pigs are flying. Hell froze over. Who kidnapped me and replaced me with an OEM shill? The answer isn’t that I’ve gone insane. It’s that I looked deeper into the subject and realized it can be easily turned around from being a negative thing for …
Are VDP Views the Cause or the Effect of Better Digital Marketing?
Which comes first…the VDP or your dealership’s overall marketing? Ever since the rise of dealership websites as a virtual showroom rather than the online billboards they started as in the beginning of the digital age, there has been a correlation between the number of people viewing vehicle details pages (or in some cases, inventory search …
Embracing Your Friendly Neighborhood Dealer Website Add-Ons
At one point, I was J. Jonah Jameson. When I left the dealership world and hit the vendor side over seven years ago, I learned from necessity that website add-ons were not a good idea. At the time, many were flash, most made the website load slowly, and few did much more than cannibalize leads …
