It’s time to get serious about video.
The writing is on the wall for the digital marketing industry as we know it. The true scale of the rampant and systemic fraud in the digital ad space is coming to light . Apple continues to annihilate online annoyances with their iOS ad blocker. With the introduction of Red, YouTube’s ad-free subscription service, even pre-roll best practices will soon be a thing of the past.
Communications giant Cisco has predicted that by 2019, 90% of all internet traffic will be video traffic, which means that video will not be just a mode of communicating online, but the primary method through which information is transmitted.
So, it’s time to learn how to make content that customers actually want to watch. [Read more…]