Best PracticesDealership Marketing

Authenticity for Car Dealers: Engaging Generation C

In response to Jordan Hyatt’s Presentation at Digital Summit at Mountain View At the Digital Summit at Mountain View, Jordan Hyatt, Google’s Senior Product and Solutions Specialist of Automotive, gave a presentation called “The Power of YouTube: Video for Dealers,” in which he discussed the concerns of Generation C: the YouTube Generation. Mr. Hyatt called …
Best PracticesDealership MarketingOpinions & Advice

Overcoming Camera Shyness on Both Sides of the Lens

A huge stumbling block to creating interesting, original social media content is the fear of the lens. Time to get comfortable.   By now, I’m sure you’ve read all about why using video is important in your dealership. Videos of vehicle presentations, employee introductions, customer testimonials, special events, kids, and general silliness (among other things) …