The Internet Sales Manager at our Toyota dealer had pointed out to me that my Mercedes dealer website was indexing in the top 5 positions on Google for “Hagerstown Toyota Camry”. She was astounded and upset at the same time (I thought it was funny). She kept trying to get out of me how I could get just one of my used Toyota’s to index just as high as her Toyota website, but that’s another posting.
While I was on Google, replicating what the Toyota ISM had seen, I found something interesting. A small 3 form search box showed up with Location, Make and Model. This is the first I had seen this search form. It’s obvious that Google it testing different ways of tying google base into their search. Take a look;
Once you submit your search criteria you are taken a more advance google vehicle search with result listings and a corresponding map for the location of the vehicle.
Getting your vehicle inventory into Google base is something you should seriously look into if you’re not already doing so. Cars.com, Automotive.com, ebizauto.com and a few others out there have some direct feeds to google base. If you have the knowledge, you could set up your own feed as well..it’s free! Consumers can also subscribe to the RSS feed, letting know when new listings appear!