Most of us are visual, you know the old saying… “A picture can tell a thousand words“. I am here to tell you that when it comes to business decisions, decision makers will move mountains if they can see their progress on charts and maps. Today, I’m exposing a really cool and free online map builder: http://www.batchgeo.com.
I have been using BatchGeo to produce monthly sales and marketing reports for almost 2 years, I thought a few of you could use this site and get real creative to help demonstrate why you should get that raise!
BatchGeo takes any address and plots it on a google or yahoo map for you. “Yawn” you say? But, what if you can plot all your internet sales from the last 90 days, assign different colored push pins for each lead source… in say 60 seconds!!? Now we’re talkin’!
Let’s start ‘er up and take her for a spin!
First project for our demo will be plotting a list of a few of our DR members on a google map. 1st, we collected the names on our DR message boards, then, I moved it to a Spread Sheet, then I copied and pasted that info into BatchGeo and viola! Look what we have here!
Nice indeed! What BatchGeo.com will do is allow you to copy-n-paste any address information from a spread sheet and automatically plot it on a Google or yahoo map.
The information that comes from this can really move decision making. How big is your sales foot print? What about last year? How big is your service foot print? What if you want to advertize in a market that’s just outside your reach?
Say your 90 mins out from a large market and you want to run a Google AdWords campaign to draw people in. After you plot your existing sales on BatchGeocode.com, Execute your new Google AdWords campaign, the following month, re-run your updated info into BatchGeo.com and your new map will see if your footprint has changed.
You can produce Sales Maps by Store
You can produce Sales Map by Sales rep
See where I am going with this?
You can plot “Internet Sales” vs Non-Internet Sales. You can plot sales by lead source, you can copy n paste in your incoming phone call records (by lead source if you’d like ;-). We opened a new store after an Sales Map analysis quickly showed everyone that this new store’s location would have no material impact on the other stores footprint. Nice… very nice. Did I mention it was free? If you like it, They take donations via PayPal!