Unless you have been hiding under a rock, you are well aware that video is increasingly important in your digital marketing strategy. Dealers across the country have been dipping their toes in the video pool, and a few have even jumped in head first. Most of us have tried putting together homemade video with Flip Cameras, cell phones, and slide show software. Another great option to creating professional video content is Animoto.
You don’t have to be tech geek to figure this program out. All you need is a few images, videos and some creative text and you have yourself a sexy video that will keep your audience captivated. I would strongly suggest going for the pro version ($249.00 per year). You will be able to churn out 100’s of high quality video to use for:
- Video SEO (Sales, service, parts, branding)
- Website specials
- Blog posts
- Conversion (Call to Action button at the end of video!!!)
I have played with the free version a few times but the 30 second limits and Animoto branding just doesn’t do it for me. Once I dived into the Pro version I have not looked back.
The call to action button has all kinds of possibilities. You have to remember that once you upload your video to YouTube the code does not work. You must use the embedded code provided by Animoto for this feature to function.
The above video gives you an example of what you can achieve with this great feature.