Industry News & Trends

Who’s Calling agrees to be purchased

Some relevant news to anyone that uses Who’s Calling like myself.

”The eight-year-old company has agreed to be acquired by San Francisco-based Vista Equity Partners for about $55 million, according to a person who was familiar with the transaction. The deal is expected to close next month.”

I know The Cobalt Group has had some tight relationships with Who’s Calling. In the past I thought that The Cobalt Group would had acquired them. I’m sure they thought about it.

I’ve used several call tracking services and who’s calling is my personal favorite, so I hope this will not have any negative effect on their service and products.

Here is a link to
Who’s Calling gets $55 million answer –

Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
I dont Know Jeff,

I was using Cobalt's Web Platform this year in March and they offered a re-badged version of CallBright's Platform.

It seemed as if they had some wholesale deal here to utilize the technology. Just like what Cobalt does with their Email System!

Jake Wirth