A community member asked me yesterday where they could find some great information and research around GenY and Millennials. The frist thing that came to mind was Lindsly’s presentation on Why Millennials Aren’t Buying Cars.
One of my favorite stats from the presentation – “46% of 18-24 year olds would choose the Internet over their car”
There was a day where our vehicles were our freedom, now it’s being plugged into the internet.
Which one would you choose if you had to?
What changes will GenY and Millennials have on our industry?