Cars.com threw this infographic out there several days ago around Adwords – who doesn’t like an informative info graphic from time to time?

Here are a few of the key highlights:

  • 1/3 of Dealers plan to change their AdWords agency within the next year – that’s quite significant.
  • Only 50% of Dealers indicate that the ROI received from their AdWords spend meets their expectations.
  • An estimated 30% of Google Adwords investments are poorly executed and more than half of website platforms lack complete conversion tracking visible to Google AdWords and Google Analytics.

My questions is WHY??
Why do we dealers have so many TRUST issues with our Adword Agencies?