Ed Brooks Sr. Refresher
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In “It’s Enough to be ‘Found’, Right?“ I look at the data; dealers will spend very close to 4 billion on paid search in 2016. Then I look at the analyst’s prediction that the paid search spend will go DOWN by 62% in the next two years.
My question to you is, do you think dealers are spending too much for very limited returns?
Are there smarter places to spend the money?