A Dealer Claims Autotrader Inflated Views of Vehicle Listings

“The law firm representing dealers in lawsuits against TrueCar and Carfax filed suit in federal court last Wednesday against Autotrader on behalf of a dealer group that operates two franchised dealerships and a used-car lot in the Bronx and Westchester counties. The complaint alleges that the lead-generation site inflated page views the group’s vehicle listings received by 50% to 100% ore more over a five-year period.”

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