Jeff Kershner Founder
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Maybe they will and maybe they will not.
There have been a few new players in the industry. One of them just raised $54 million equity funding (Vroom). That’s a lot.
Many of us here in the dealer forums shrug a shoulder at these new ventures. Saying to ourselves… “I’ve seen this before and it failed, over and over and over.”
They don’t know what it takes to REALLY sell and SERVICE a car.
But is there a tipping point?
Is there a point where you say, “Oh SHIT… they’ve figured something out. They’re no longer working on theory.” They have figured how to really leverage the missing connection to the consumer within our dealer industry and operations.
What keeps these startups from being successful?