@Ilana wrote a really interesting post on the main site and thought it would make a great discussion topic.

I personally tend to agree with what she is saying as far as getting the conversion fast and early. Once you have something you can start to do something. Without it, you have nada.

Here’s a quick snapshot of the post…

Conclusion: Optimize – Convert – Profit

In short, investing your time into maximizing the initial website experience with smart targeting, solid content and offers, and quick follow-up will help convert visitors early on and allow your dealership to spend less money retargeting. Ultimately, capturing leads earlier means you’ll close more monthly sales with less advertising spend. That is the purpose for conversion optimization.

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