According to a study by our friends over at CarStory – any more than 9 photos causes “image fatigue”. Did anyone else catch this article on Automotive News?

Get this…

According to the report, used vehicles posted for sale with nine images generated:

  • 50 percent more leads than those without any images.
  • 56 percent more leads than those with 20 images.
  • 71 percent more than those with 30 images.

The more images after that, the more lead volume drops off and “image fatigue” sets in, said Chad Bockius, CarStory chief marketing officer.

** this analysis is based on marketplace (vehicle listing websites) activity, and not your own dealership sites.

Only 9 photos? What do you think when you read this?

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