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Often times I read articles or posts where some sort of industry average is mentioned. Sometimes it’s a closing %, cost per lead, cost per sale, etc. My question is is there any single place where this information is published or is it just reading the right article at the right time? I am putting a lot of effort into determining all of these different stats internally but would like to know how we stack up against the industry averages. My personal thought is we can always be better in stats like I mentioned regardless of industry averages. But inquiring minds need to know
Any thoughts or resources shared are greatly appreciated!
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