Last month I wrote a post for DealerRefresh on how dealers that want to be successful in a flat-to-down market need to focus more on some of the “old school” stuff like processes, phones, measuring ROI, and (especially) those crusty old sales leads.

While most of the feedback has been aligned with my points, I have received a few notes about how “new school” metrics like “engagement” and “multi-touch attribution” are vastly more important to today’s dealer. Additionally, I had two contacts tell me that “millennials don’t submit sales leads.”

That last bit of info was shock to me and to the thousands of dealership salespeople and BDC agents who handled a sales lead from a millennial THIS WEEK.

I would love to hear your thoughts on the subject…

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To read the original post: https://www.dealerrefresh.com/market-time-little-old-school-automotive/

As a follow-up to that post, we’ll be discussing those crusty old sales leads on the upcoming episode of Refresh Fridays (September 15, 2017). To register for that or any Refresh Friday webcast follow this link: http://dlrfr.sh/refreshfridays