Would love everyone’s opinion on this one..I spent the last 4 days at NADA and was told by several vendors something very disturbing that I was not aware of. I am told that Dealer Website companies, 3rd party lead sources like AutoTrader, Cars.com, CarGurus, TrueCar are selling their visitor data to companies like Oracle and others that then sell this data. It is then being sold back to SEM agencies for dealers for them to target people for conquest and then we pay for it. 

If this is correct I have a serious problem with it. Dealers are paying for a website, paying to get traffic to their website, paying 3rd party vendors for “leads” then some of us are then paying possibly the same companies for SEM services, Facebook advertising, etc…AGAIN. 

So dealers are being double or triple dipped here??