I am wondering what the average website bounce rates are among the DealerRefresh members?

We are a GM dealer currently working with Cobalt/CDK and don’t have much flexibility in regards to making changes. Our site currently takes about two clicks to get to the vehicle search page, be it from the top navigation bar or from the search bar located beneath. We also have a typed search bar that could land users on a page within one try.

Our bounce rate through Google Analytics (our work IP IS filtered out) is around 29-33% on the sales end.

Is this normal by comparison?

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