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I got a call from a colleague who is the marketing director of a large group and he said he got a call from both Facebook and Twitter stating that one of the dealer’s employees was spouting hate speech on their platforms and that the person has been removed.
My friend removed the employee from their social sites, but the threads were already out. He said the owner wanted to immediately make a statement online. My friend was resistant.
What say you, dealers?
I sent out several emails to some social media vendors and only one responded with “we have not been in this situation.” There are a lot of obvious serious legal and HR issues here (social media policies, training, HR, etc.), but what about the marketing side of things?
Not saying anything might look like the dealer condones (or is ignoring) the speech. Saying something might bring light to a subject that the buying public might not be paying attention to.