Would that be more like not wearing deodorant to see if you actually stink (I smell like a rose) or like a major league catcher risking it all and not wearing a cup just to feel the rush? 

Either way, I’ve gone dark on Classified before but got scared and re-upped too soon to measure (got a better price though LOL).  I’ve also seen inadvertent black-outs on mailers and TV because the vendor screwed up the drop or spot but the store had a good weekend regardless because they THOUGHT it was running.

Anyway, have any of you gone dark on all SEM/Dig Ad to see what happened? 

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