I’m certainly appreciating my Toyota shopping today.  I love it when I need to give my name and email address to see the price of a product I want to buy.  In fact I’m loving it so much that I’m buying a Ford.

That’s what is going through my mind as I’m seeing these new pricing compliance rules and seeing some of them actually in the flesh.  I hear Honda has pushed this too and Hyundai is switching to this model soon.

A customer is on a dealership website and has to submit their name and email address in order to view a price less than invoice :thinker: :bs:….which is every car for the most transparent dealers.

Can someone explain the logic here?

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