If you concentrate on driving leads from sites that are primarily Price driven (one of the New Four Ps of Automotive Marketing), are you missing out?

For more insights download The Cars.com Guide to the New Four Ps of Automotive Marketing:

Get The Cars.com Guide to the New Four Ps of Automotive Marketing

and check out What Sells More Cars; Being Found or Being Chosen? on DealerRefresh:
https://www.dealerrefresh.com/sells-cars-found-or-chosen/​

Watch the video, read the 2 included articles and slide over to the dealer forums to share your comments and opinion!