I saw a post on some other website today about Store Visit Conversions and now being able to track them in Google Adwords. Basically it helps you keep track of how your ad click’s influence store visits. I called Adwords support this afternoon and then gentleman on the phone told me that it’s been available for roughly 6 months. There are some requirements you have to meet in order to have it activated though. Just curious if any of you guys have activated it.

Quick Blurb from the Google Adwords Help page:

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If visits to your physical locations—like hotels, auto dealerships, restaurants, and retail stores—are important to your business, you can use conversion tracking to help you see how your ad clicks influence store visits.

Store visit conversions are only available to certain advertisers. Review the requirements below and talk to your account representative if you think you’re eligible.

Benefits

  • See which campaigns and devices drive the most store visits to your business
  • Understand your return on investment (ROI) and make more informed decisions about your ad creatives, spend, bid strategies, and other elements of your campaigns

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Link to Google for details and how to see it once activated

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