Ed Brooks Sr. Refresher
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This article came up on Automotive News yesterday –
According to the article, “General Motors plans to make digital signage part of its dealership facility requirements for the first time, starting next year.”
The article goes on to say, “…an ABN spokeswoman said most dealers who used the service spent $2,000 to $3,000 per month for a 36-month subscription”
So the question; Do you need ‘digital signage’ in the showroom to sell cars or is this an unnecessary mandate from the manufacturer?