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Here’s a thread that for some reason has yet to find its death…
As I mentioned on #refreshfriday last week, over the last several days or so I’ve been presented a QR code over a dozen times. I scanned each one – I couldn’t resist!!. Maybe it was only out of curiosity, but I also did it because there was a relevant CTA behind the QR code – scan to leave a review, scan to register your product, scan for a list of accessories to match your purchase, etc.
Maybe they were before their time? Maybe I’m just crazy… the below post from Phil Penton is several years old now but still gets commented on. Check it out! – https://dlrfr.sh/QRCodesINorOUT
Will QR codes make a comeback? 😉
QR Codes… has this been a hot topic lately. I was never completely sold on QR codes. I look at my entire family and only my sister and I figured out how to use them. My father, for example, has a smartphone and if you asked him to scan a QR code, it might take a couple of hours for him to figure it out (the need to download an app is their biggest drawback in my opinion). My mother – I don’t think she owns a smartphone, so she’s out.
“But Phil, their old.” Maybe they are. But I’m a techie and so is my sister. We get it and we still don’t use them, other than to say we gave it a try. If I look at my closest friends, they don’t use them. They all have fancy smartphones and I bet only a few have the software installed. (It’s probably because I told them how to do it).
I have always said text messaging is for the masses. It may not be cool or flashy… but you know, even my father and mother can text.
These articles put an interesting twist on the future of QR codes and NFC. Industry titan Google is stepping out of the QR Code game. I think that says something. Will they be the first of many? Most likely not, and QR Codes will stick around, but there may be better technology out there soon.
Guess we will see how it all works out. If you have any thoughts about QR Codes and their importance, please share them with me. I really want to like them 🙂