Selling cars is a competitive business, so standing out among your peers can be difficult. You spend thousands of dollars on advertising and billboards. But what happens when they research you online?

If you have a bad rating, odds are they’ll keep looking because a vast majority of car buyers now trust online reviews as much as personal recommendations.

Reviews however do more than just enhance your online reputation. They can also help you get noticed on sites like Google,, DealerRater, and Edmunds and drive purchase decisions from customers.

Join us Wednesday January 17th on this live DealerRefresh Web Chat with Podium to learn how online reviews can help you turn online searches into walk-in traffic to your showroom floor.

Takeaways include:

  • Why online reviews matter in the automotive industry
  • How online reviews influence purchase decisions
  • Tips for building out your presence on review sites that matter most


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