- First Name:
- Concept Convert
I am interested to know what policies dealers have for removing sold units from online advertising.
It seems that some dealers are prone to leaving sold units online until they are delivered with the aim of attracting further leads which they can then work with to move the customers to similar cars. Although this may provide some additional sales it also has the effect of diluting the lead conversion rates by having a number of leads for vehicles that cannot be sold in the usual manner..
Other dealers are of the opinion that having a customer respond to an online ad for a car already sold leads to customer dissatisfaction and promotes a lack of transparency and seeds customer mistrust. These dealers remove all sold cars right away.
Has anyone done specific research on this and what are your policies regarding the sold units?