Anyone know of a third party vendor or service that offers a tool/app/widget for dealership websites to display the Retail Book Value for used vehicles and when asking price is less than, highlight this?

I like to think of strategies for online marketing in one of three categories: 

  1. Increase Interest
  2. Increase Leads
  3. Increase Buyers

I always come back to two points that hit all three – uniqueness of vehicle, and price of vehicle.

So, stealing from CarGurus, which advertises vehicles with the Book Value being heavily displayed, putting this feature on our website SRP/VDPs would be awesome, and would tie into my whole strategy.

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