Nick Spolec Getting Refreshed
- First Name:
- Schimmer Auto Group
Anyone know of a third party vendor or service that offers a tool/app/widget for dealership websites to display the Retail Book Value for used vehicles and when asking price is less than, highlight this?
I like to think of strategies for online marketing in one of three categories:
- Increase Interest
- Increase Leads
- Increase Buyers
I always come back to two points that hit all three – uniqueness of vehicle, and price of vehicle.
So, stealing from CarGurus, which advertises vehicles with the Book Value being heavily displayed, putting this feature on our website SRP/VDPs would be awesome, and would tie into my whole strategy.