Jeff Kershner Founder
- First Name:
- DealerRefresh & Mercedes-Benz of Hagerstown
I recently published an article on how new technologies and consumer facing mobile apps could influence change in the Fixed Ops / dealership service lane. Read it here.
Most dealer service departments incorporate very little digital marketing into their marketing budget. Many are still dependent upon postcards and coupons sent by snail mail, from the manufacturer program.
Visit just about any dealership website and you’ll find the average amount of pages allocated to fixed-ops equals out to a whopping TWO.
Why do you think dealer service departments have so little focus on a digital / online marketing strategy?
Why does the service department only get on average 2 dedicated pages on the dealer’s website?
Better yet – What are YOU or what’s your dealership doing to push the boundaries of Service Technology and Marketing?