Cullen C Getting Refreshed
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The recent announcement by Cox Automotive to partner with Shift by essentially becoming the physical infrastructure for the startup makes me wonder how the rest of their dealer “partners” will respond:
“Digital retailers need to recondition cars, store or marshal inventory and address other physical needs. “They want to do this with minimal investment in assets,” Liniado explains, “and partnering with us helps them diminish their logistical overhead.”
The article also explains that the partnership will not be limited to reconditioning and storage of vehicles but will extend to imaging and personnel needs as well.
What do you think?