4 Content Marketing Boosters

Content creation and consumption is going to hit an all time high this year. Are you ready?

Content ideas

If you’ve already gotten into the groove of creating and sharing content then you’re right on time (and feel free to share your success stories in the comments). But, if you’re still sitting at the corner of “this is a fad and I don’t know how to create content”, then here are some encouraging helpful hints.

Catchy Title:

Chances are anything you’re shelling out for content is going to be consumed mid afternoon (seriously, it’s a fact, during mid to late afternoon web traffic takes off). So, anything you’re putting out there needs to have the ability to grab attention in one sentence – the title.

  • 3 Reasons your car is leaking oil
  • 1 easy step to marry your phone with your car’s technology
  • 3 Times to use 4WD (and 3 times to skip it)
  • 1 Reason to book service at (Best Dealership)
  • 7 Reasons to use Manufacturer Parts

Longer Really is Better:

In the past any content at any length was acceptable – well, those days are long gone. Now, to be effective, you’re going to have to write longer posts with more information, more detail and more of more. Longer posts will equal more time on site and higher engagement. A longer post indicates valid information and will additionally give the reader the warm and fuzzies.

Design is as important as Content:

Just like the content needs to be relevant and share-worthy, the design in your post needs to have a wow-factor. Let’s not go info-graphic crazy, but be sure to include an appealing graphic that complements your topic.

Spread the Good Word:

Your work isn’t done once you’ve written the content and created a kick ass graphic. Now, your new goal is to get your post and information spread like wild fire. Whether you’re route to distribution is an email blast or utilizing the reach of social media – get your word out.

Spread the good word you’re putting out great content. Pay for some ads about your great content. Promoted tweets, for example. When is the last time you put your latest content cutie on Instagram and Vine?

How’s your dealerships content strategy looking for 2014? 

What are you using to help inspire your content creation?

Jessica Ruth

Jessica is a Branding and Marketing professional, working to keep DealerRefresh the automotive industry's leading community based blog and forum. She's a graduate from the University of Wisconsin Oshkosh and has her bachelor’s degree in journalism with an emphasis in News/Editorial. Go figure.

Please note: I reserve the right to delete comments that are offensive or off-topic.

3 comments
dealerrefresh
dealerrefresh moderator

Great article Jessica! Great advise for dealers getting started with a content strategy. 


If dealers only knew, truly knew the importance of great content and the impact is has to their web and floor traffic - most would ship their pants (if they understand the metrics). 


From time to time I’ll look back at some the content I was producing years ago for a few dealerships. Check out this blog on Typepad I started back on September 10th 2005 when I working at Mercedes-Benz of Hagerstown. Yeah - 2005!! It’s still floating around out there in cyberspace. 


Can you imagine had I or the dealership continued to build upon that blog what kind of traffic it could possibly be producing today? 


Who knows!


Several years back when I was working with Frederick Nissan, content was a top priority and I had what I thought to be a decent strategy. Having a WP blog plugged into the dealership website as part of the root domain (not sub-domain) was imperative to me at the time (still would be) and one of the reasons why I had chosen DealerOn back then. Having a content strategy coupled with the DealerOn/WordPress blog was one of the reasons I was able to quickly drive substantial targeted organic traffic to their website.


Pay little attention to it now, if you happen to check it out. It’s not what it once was and from the looks of it, most of the posts from my era have been deleted or messed up due to them changing their name and URL (not a recommended move). I see they're still posting or paying someone to. Unfortunately you can tell it’s for indexing purposes only - or so they believe. I doubt the overuse of local based keywords and internal linking isn’t doing much for them at this point. 


Any who — Blog / Articles titles is the subject line of your email. Come would consider the MOST important feature of your article (or email). It’s what the reader uses to determine whether or not they’re going to click on your article to read more. 


By nature, we typically gravitate to those X numbers of way…. X reasons why…. titles. Next time you’re standing in line at the grocery store, take notice to the headlines of the Gossip Magazines. You can pick up some clever ideas for title examples :)

JessicaRuth
JessicaRuth moderator

@dealerrefresh You've always been a leader - blogging early, content strategist early...


I think that any dealership can start a content strategy any day and it's never too late. 


Can you imagine having blogs that parody Gossip mags. "8 shocking reasons you're not booking service appointments. Number 7 is the best." Ha.

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  1. […] read (and easy to share ) title. Or, when's the last time you shared your article via Instagram? Check out all the tips here. And, then tell us how your content marketing goals are shaping up this […]