When was the last time to typed in your dealers name in Google or Yahoo to see what other competitive dealers are buying ad space by bidding on your dealers name as a keyword? Do you think it’s fair to do this? All the 3rd Party Lead vendors do it, even many of the Manufactures do this this to drive traffic to their shopping service sites like gmbuypower and forddirect. This topic will get more heated as dealers and the Manufacturs become aware of the issue.
Founder of DealerRefresh - 20+ Years of dealership Sales, Management, Training, Marketing and Leadership.
