CARFAX – What Are You Thinking?

Who has seen CARFAX’s NEW Price Calculator?

CarFax has apparently decided to take it upon themselves to determine how their own CarFax history report “should” effect the price of your dealers inventory.

Why even go there?

Stick to your core product CarFax – History Reports NOT Pricing!!

I can see me yanking CarFax off my website real soon.

Is it time to consider AutoCheck??

Carfax vs. AutoCheck

What do you guys & ladies think of this??

We also have a discussion over on the forum about this. Feel free to share your thoughts here and in the forums.

CarFax Car Values and their NEW Price Calculator

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Please note: I reserve the right to delete comments that are offensive or off-topic.