Dealerfire – Listing and Reviews
Website URL: www.dealerfire.com
Location: Oshkosh, WI
Phone: (920)-230-1111
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Homepage Title: “Dealerfire provides online lead generation tools, Dealer Websites, search engine optimization and internet marketing services specifically tailored to automotive dealerships”
About: DealerFire is a custom web design and internet marketing firm that caters only to automotive dealers. We know how to sell cars online and we have been doing it all across America since 1999. Compare the look and feel of our sites to our competition and you will find our design not only looks better but our sites are proven to be much more user friendly for the customer, and this means more sales. In addition to designing cutting edge websites, DealerFire has designed and built a custom lead generating tool. This customizable DealerFire Coupon turns shoppers into buyers, all while collecting and storing personal contact information to be used for marketing at a later date.
| User Reviews: Do you have experience with Dealerfire and their dealer website design services? If so, please share your comments and feedback about their services. Keep your comments professional! |
DealerFire Dealer Website Examples





















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Rob
February 2nd, 2009
Just a quick note on these guys. Having worked with Dealerfire in the past, I’ll say that their support is absolutely, 100% top-notch, unsurpassed, excellent. I couldn’t say enough about how great the support is.
As far as creating a mind-blowing, in your face, ultra-modern, amazing site, I would have to say they fall short. Not that their product is bad, because it’s not… it’s just not on the level of other companies out there. You also can’t do any manual changes via an on-line interface ( a-la dealerskins ), which is annoying. If they can get things moving in this area, while keeping their support, DF will do well.
Roger Quarles
February 17th, 2009
Well, I don’t know. Sounds like Rob works for ‘a-la DS’. There’s a lot of folks out there pitching a deal to the dealer and in my opinion, DF surpasses most. I’ve never had a real-time problem and DF has been flying wing with me for several years now. Their heads-up attitude, always keep us compliant with Mazda’s image and programs. I make it a point to review other sites often and most of the sites viewed are far less desirable. This field is changing daily and I feel DealerFire is up to the task. Take a closer look and get a greater return. Roger
Rob
February 20th, 2009
Can’t stand Dealerskins, actually. Their sites are “pretty” and the online interface to update is nice. But the excessive use of flash kills it all…. I prefer good old HTML and CSS. Way better loading times and SEO capability.
Umer Farooq
March 21st, 2009
I like their designs… they are clean and get the information across… may be at times too much information… but still very clean and corporate… and I like them.. and I work for competition
… DS/BZ is just crazy overkill or it may just be what the client wanted… I have seen great designs go to s*** once the “input” is in.
Sandy Pursley
August 11th, 2009
I have been with DealerFire for almost a year now. When I first looked for a website designer I wanted someone who could do it all. (Custom Website Design, SEO, SEM) I wanted a support team that I could call on anytime. Well I got that and more. I would recommend Dealerfire for sure.
Andy
August 11th, 2009
I switched to DealerFire soon after I took over as Internet Manager, several years ago. While the custom layouts are good–they can do anything you want, as long as you explain it–the service is absolutely fantastic. I email or call and always get a response quickly. I actually don’t mind the fact that you can’t manually make changes–they do it for you. I regularly ask them to update my homepage, change graphics, add pages, modify links, etc., and they do it all quickly. I love it.
The best service and support I’ve ever worked with. So good, in fact, that I recommended them to our other sister stores.
Carlo Castillo
August 22nd, 2009
Nothing but Great Service!! Can’t tell you enough of how much were satisfied. I frequently make changes to the site and they get it done fast! The clean site is easy to navigate through and leads are pouring in now along with calls since my switch to DealerFire. My parts requests are up and service has never seen so many appointments coming from out site. Very happy with my decision to go with them to build my site and would recommend them to anyone!!!
Wayne Minor
August 25th, 2009
I have been involved in the evolution of the automobile industry and the internet since the beginning and have used many, many service providers and website providers. Dealerfire has by far been the best and most consistent.
Greg Pope
September 21st, 2009
Dealerfire is on the ball! If I need any changes it is done immediately. So fast that I thought I was there only customer. Seth Reid and company, keep up the good work.
Emily Mueller-Flanigan
September 28th, 2009
Dealerfire is great to work with, anything we need they get done very efficiently. Everyone there is wonderfull to work with. We really appreciate there service!
Dano
October 1st, 2009
We started using DealerFire back in April. Just like Emily said, you feel like your their only customer. Leif and the DF Team are awesome.
Jordan Peterson
October 1st, 2009
Initially I could tell that Dealerfire was good by how well they setup our website. But only now after I have seen how great they are about changing things for us I can really say that they have been awesome. I recommend them to anyone looking for a boost in their online marketing or sales.
Kendall Dahmen
November 4th, 2009
The entire staff at Dealer Fire was very professional and detail oriented with the creation of our new website. They meet the needs of Social Media, creativity, layout and design with great speed and flexibility. We were high maintenance with our requests and they were quick to acoommodate. We would highly recommend Eric and his team for your business.
Jose Rivera
December 7th, 2009
I was shopping for a new website host provider. I shopped many providers like BZ results, Dealer.com, among others. We were very pleased with the way Dealerfire handled everything. They offer everything that we needed, plus more! They don’t use Flash (a huge plus!), the website is highly SEO driven, a custom-made look, and best of all they take care of everything without using back-end tools (except for online coupons). I must admit, I wasn’t comfortable switching to them at first. BZ results and Dealer.com were too expensive for what they offer. Not only did I discover that Dealerfire has better services than BZ and Dealer.com, the price was a much better value! As a matter of fact, Dealerfire was quicker replying to my requests. On top of that, no request seemed unreasonable. I called several dealers that currently use Dealerfire and all of them we are very happy. So, when I made the switch, they immediately started to work on a relatively smooth transition. I am now getting used to rely on their tech support for updates and changes, something I used to do on my own with back-end tools. I finally realized why should I do the heavy weight lifting of using back-end tools when I can rely on a responsive team of specialist to do it for me? I highly recommend them.
Nick
December 14th, 2009
Hi, I would like to get some more informatoin.
Could you please contact me via e-mail ONLY?
Regards,
Nick
Kristen Collins
December 15th, 2009
Hi Nick, I am the Director of Sales and Marketing here at DealerFire and can help answer any questions you may have. Please feel free to email me back at sales@dealerfire.com.
Castrucci Auto Group
April 5th, 2010
Lief Richards and his entire staff at Dealerfire have gone above and beyond with the development of our 8 new websites. We are a high demand customer and Dealerfire has met our needs with great speed and flexibility. It is a pleasure working with them. Would definitely recommend them.
-Castrucci Auto Group, Cincinnati & Dayton, Ohio
Lisa Miller
April 13th, 2010
I did not realize that such a great company with great service and great people still existed like DealerFire! They are THE most professional, fast and on top of it company! They have changed our placement in the industry and are always there to handle whatever needs my company asks for! I recommend it highly and then some! Thank you again for what you have done and continue to do for our business!
Bill Joyce
April 14th, 2010
We did an extensive search for a new website provider and Dealerfire was our selection. Our decision to go with Dealerfire was a great one. The site is very pleasing to the eye but more importantly the SEO architecture is extraordinary. It seems almost everything is indexed and is easy to read for the web crawlers. In addition, the service is wonderful. Their combination of great production and accomodating service makes them hard to beat!
Bryan Brooks
July 19th, 2010
After 10 months of research and weighing our options our dealer group signed up Dealerfire and they have done nothing but exceed our expectations . Site is great , have tripled the amount of time our clients stay on our page , have doubled our leads generated from the site and have doubled the sales from leads generated from our site in just the first month !!! The content team really came together for us , and our account advocate was always there to help guide us through the transition . If you thinking about any of the others STOP and call these guys first … they will do you right !!!
Stephen
July 26th, 2010
Dealerfire was hired by our dealership group to build a portal site for our campus. What we got was much more.
Since we started working with Dealerfire last year, they’ve assisted us with the creation of our blog, implented many custom adjustments to our websites and answered many of our questions about social media. They even created flash ads for our Dealerrater pages. I regularly bounce new ideas off of Dealerfire’s support team, and they consistently get back to me with realistic goals and prices if applicable.
Dealerfire helped us break into new territory as a car dealership, all while being courteous, friendly and patient. And you really can’t ask for much more than that.
Donna
July 26th, 2010
We chose Dealer Fire from a list of ASMA winners last fall for many reasons:
Search Friendly, Little to no Flash, mobile friendly and they customize.
We have found them to be on top of current trends and they never say NO.
Lisa Miller - Internet BDC Manager
July 26th, 2010
Service doesn’t stop once your website is desgined….its ongoing. This is a top notch website provider with top notch people working for them. Their number one priority is making sure you are completely satisfied! They customize to what you need and want and are quick to get the job done. Without a doubt we know we made the right decision choosing Dealerfire as our web provider!!!
ryan
July 27th, 2010
Service is outstanding, staff is wonderful, functionality is perfect. We could not be happier with our relationship with dealerfire. Great people.
Mercedes Mannino
August 16th, 2010
By bringing together cutting edge design and technology, DealerFire has taken BroadwayAutomotive.com to a new level; creating a virtual dealership that maximizes our customers’ online experience and sets our website apart from our competitors in the marketplace. The entire staff of DealerFire has consistently offered us truly top self support that exceeds every expectation. From our first planning meeting, through design process, through the site launch, and now in an ongoing maintenance phase, DealerFire has consistently come to the table with unique ideas, a solutions based approach to challenges faced by automotive consumers shopping online, and has worked with us to develop an overall online strategy to provide maximum advantage for our dealership in the digital marketplace.
Joe Chura
August 19th, 2010
Nothing happens until you sell a car! Since we have had Dealerfire we have!!! In fact last month River View Ford was ranked among the top 50 dealers in the Nation and tied for #1 in Illinois by Ford Direct for Internet Sales. To put this in perspective the dealer that tied with us sold over 3x’s as many overall cars YET we tied them in Internet sales!
Dealerfire has provided unparalleled service creating a unique website that harnesses the power of social media integration and maximum conversion opportunities. I especially have to thank Matthew Cole, Brad Strand, Leif Richards, and Russ Miescke (to name a few) for their support and really putting an all out effort into making hennessyfordstores.com a great website. It was the best customer service I have experienced after being in the automotive industry for over 12 years.
If you’re looking for a “plain Jane” website then Dealerfire is not the company to choose. However, if you’re looking for a customized design and have ideas that you want to convert to reality then Dealerfire IS your company. Please feel free to contact me for additional information regarding Dealerfire.
Here’s a link to Ford’s Elite Sales Internet Report for last month:
http://tinyurl.com/22s5qcr
Joe Chura
August 19th, 2010
Here’s the report. Sorry for the last link as it wants you to log in:
http://www.slideshare.net/jchura/top-100-rankings-in-nation-internet-report-for-july