Are Form Lead Conversions Becoming Obsolete?

Latest HOT Discussion in the Forums

How important are forum lead conversions from your dealership website?

There’s a great discussion happening right now over in the DealerRefresh forum. This is a question and subject that is very important to each of us.

Are form lead conversions from your dealership website becoming obsolete?

Speak up and let us the community know where do you stand? Are form lead conversions becoming obsolete?

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Jeff Kershner

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I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting internet sales process or studying online marketing trends, I absolutely love this business and the challenges it brings. I’m currently VP of Sales for HookLogic, Inc. Additionally, I continue to consult to dealerships. My passion has been and continue to be helping dealers understand how to leverage the Internet to sell cars and improve customer service.

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Jeff Kershner along with Alex Snyder, the DealerRefresh team columnists and its experienced community of automotive professionals offer advice and insight gained from years in the industry. Through articles, posts, threads and opinions the DealerRefresh community provides valuable knowledge for any level at the dealership. We would be honored to have you join our growing community and share your knowledge.

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I know, from various discussions with various people from various locations, that leads in general appear to be on the decline. However, I'm looking for some specific metrics on just how bad this is. Some of the stores I'm working with are down 60-80% from last year, but it's not all in one area.... […]
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These are the amazing people who are our regular blog columnists.

I'm fortunate to have a great professional relationship with each one of these industry experts. Consider them hand picked for their expertise from the dealer and/or service side of our industry.

I urge you to thank each one for their dedication and willingness to share knowledge and opinions regularly with the DealerRefresh community.

- Kershner

Brice Englert
When Brice isn't looking good for the camera, he's leading the Interactive Media Products and Marketing Services teams for Dominion Dealer Solutions. Brice is one passionate guy about all things digital and has been acknowledged as a subject matter expert in consumer engagement, reputation management, and email marketing. You'll often find Brice speaking at many of the industry events. We're always excited to have him here on DealerRefresh - sharing his knowledge with the community.
Alex Snyder
Alex was one of the automotive industry's first eCommerce Directors. Whether it is the latest Internet trend or the oldest selling philosophy, Alex Snyder has a unique approach to the automotive business because of his years of experience. During these years Alex was introduced to Jeff and became a integral part of DealerRefresh. Alex has since moved from the front line of the dealership and is now the Senior Director of Product Design at Dealer.com
Ben Anderson
Ben Anderson - AKA "hair model Ben" is the President of AutoMotionTV, a leader in mobile apps for dealers. Ben is a regular speaker on mobile for many industry events including GM eSummit tour, JD Power, and DSES. Not only is he a real expert in mobile, Ben has a genuine passion to innovate. Have a question about mobile? ask Ben!
Aaron Wirtz
Aaron Wirtz is the Social Media Manager for Subaru of Wichita (formerly America’s #1 Suzuki Auto Dealership), and loves to surf on waves of data from the oceanless plains of Kansas. Insistent on making social media content creation as fun as it is useful, whether in text, photo, or video, Aaron draws from his years in the performing arts and teaching English Composition.
Phil Penton
Phil Penton is a long time friend with Kershner. He was listing cars on eBay before "media" was social. He enjoys building and launching disruptive technology. Focused on social media and transforming the way we communicate with customers and prospects. Phil is also the President of SOCIALDEALER.
Joe Pistell
If you don't know "Uncle" Joe, chances are you're new to DealerRefresh. Joe has been Co-Founder of 3 successful start-ups, 2 retail, 1 internet. Ex-Wife took 1/2, IRS took the other half. Professional Stock Trader 7 years. Automotive Marketing Director, now Senior Director of Products at Dealer.com.
Malinda Terreri
Take one part geek, add a healthy dose of creativity, top it off with an obsession for marketing and you have… Malinda Terreri, President of 1to1 News. Malinda's marketing talents started at a young age when she secured the world record for the most Girl Scout cookies ever sold. Her company 1to1 News produces online newsletters for automotive dealerships that combine innovative technology with a touch of humor to generate industry-leading engagement rates.
Jeff Kershner
Founder - Writer
I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting internet sales process or studying online marketing trends, I absolutely love this business and the challenges it brings. I’m currently VP of Sales for HookLogic, Inc. Additionally, I continue to consult to dealerships. My passion has been and continue to be helping dealers understand how to leverage the Internet to sell cars and improve customer service.
Kevin Frye
Kevin is the eCommerce Director of the Jeff Wyler Automotive Family, and a long time contributor here on DealerRefresh. Before his work with Jeff Wyler, Kevin was an Internet Entrepreneur who pioneered selling cars online for both dealerships and individual consumers, selling over 500 cars on eBay in one year alone in the early years of eCommerce. With 8 years as a Naval Aviator, his leadership skills keep the Jeff Wyler Automotive Family at the front edge of automotive eCommerce.
John Quinn
John Quinn is a 15-year automotive vet on a mission to find-out exactly how and when he went from whiz-kid to old man. John Quinn started selling cars in 1996 because, like everyone else who starts selling cars, he needed the money. John's been sharing his occasional nonsensical ramblings and incoherent musings on DealerRefresh for several years now. John now resides in Burlington VT where he's the CRM Process Architect at Dealer.com
Mike Haeg
Mike Haeg (often mistaken as Demetri Martin) is an industry guru in the call analytics and technology sector. He has a deep passion for helping dealers measure their marketing ROI and improve the way they communicate with prospects and customers through innovative telephony solutions. It only makes sense that Mike is the main squeeze for the automotive vertical at Century Interactive, a phone call tracking and analytic provider.
Jerry Thibeau
Jerry Thibeau is a sales trainer and the President of Phone Ninjas. His company focuses on helping dealerships around the world increase sales by teaching automotive professionals the proper techniques for scheduling more appointments with phone and Internet customers.