New Car Invoice Prices Free in Canada?

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I figured this was proper quick post here on DealerRefresh since we have our fair share of Canuck readers and community members.

I’ll have to admit, I had no idea invoice pricing wasn’t available in Canada. We’ve been dealing with transparent invoice pricing here in the states since I can remember.

I’m sure there will be a slew of Canadian websites popping up left and right just like the one in the press-release below.

I’m curious to what our Canadian readers think of this news?


This press-release (promoting a Canadian automotive pricing website) was shared with me a few days ago…

After launching Canada’s first online new car marketplace earlier this year to help consumers find the best deals without even negotiating with a car salesman, Unhaggle is now leading the auto industry to even greater transparency by offering all Canadians access to free dealer invoice price reports.

Invoice prices or “dealer cost” have been widely available to Americans for free for over a decade on most auto websites. However, this information was hidden from the Canadian public and was accessible only through paid memberships with auto clubs and data re-sellers until now.

“You should be able to get a great new car deal without spending evenings and weekends negotiating,” said Radek Garbowski, co-founder of Unhaggle. “Unhaggle helps consumers find the best local new car prices by getting car dealerships to compete in our online marketplace. And now consumers can see how great our deals really are by comparing with free invoice prices.”

Unhaggle now provides all consumers with free access to dealer invoice price reports on nearly any new vehicle in Canada. Car buyers can either use this information to better negotiate on their own, or let dealers compete to win their business in Unhaggle’s online marketplace where buyers remain anonymous, get the best prices and save a ton of time.

According to Capgemini’s Cars Online 10/11 global annual automotive survey, “41% of respondents said they would be likely to buy a vehicle online… Consumers do not want to negotiate price in person with the dealer…”

Unhaggle works with a national network of highly-rated, progressive new car dealerships that are embracing the Internet to serve customers better online. And customers are loving the hassle-free car buying experience at Unhaggle.

“Unhaggle gave me the information I needed to understand what a competitive price point was for the car I wanted,” said Sharon O’Connell from Toronto, Ontario who recently saved $3,143 on a 2012 Jeep Grand Cherokee using Unhaggle. “No one was able to beat the pricing they guaranteed. Closing the deal was quick and simple because we had agreed on a low price before I walked into the dealership.”

Go to to access free invoice price reports and get the best new car prices on Unhaggle’s online marketplace.

About Unhaggle
Unhaggle, as seen on CBC News, Global News, The Globe and Mail and other leading national media outlets, is Canada’s only online new car marketplace. In the Unhaggle marketplace, car buyers can stay anonymous, get great market prices on local inventory and skip the hassles of negotiating by getting dealers to compete online. Find us on Facebook at

About the Author

Jeff Kershner

I’m the founder of DealerRefresh. I got my start in the dealer business when I was 18. From there I've worked throughout several departments within fixed to variable ops. Whether it’s managing the desk, perfecting sales process or studying online marketing and media trends, I absolutely love this business and the challenges it brings. On top of keeping up with DealerRefresh, I consult with dealerships and key industry businesses. My passion has been and continues to be helping dealers leverage new media to sell and improve customer service.

Please note: I reserve the right to delete comments that are offensive or off-topic.